It’s not just individuals who can improve their behaviour and become better, more moral people – corporations can do the same. Here’s a look at how…
How changing global culture is making brands rethink their strategies.
Three questions to get you and your board thinking beyond rubber-stamping and unlocking your board’s potential.
When you want to give back, how do you structure your company’s social investment? This article looks at the methods and consequences.
Using the story of Semco, Ricardo Semler’s pioneering company, this article makes the case for companies to develop their own unique management theories.
An interview with the remarkable Ricardo Semler, author of the bestseller Maverick.
The old -isms that made for explosive conversations in the past are quickly making way for new ways of thinking about economics. This article explores some of the new ideas and practices in the evolution beyond capitalism.
That’s the remarkable story of Jim Stengel. The full interview with Ray Cao is available embedded in the article.
Don’t know what a customer journey map is? Read how this simple tool can help marketers understand and improve how customers engage with a brand.
A slide presentation about Jonah Berger’s book Contagious which is a must read. It’s a look at the story of Starbucks and how the company achieved it’s success.
Mathieu addressed the ISBA conference in 2015 and spoke on how digital and social media requires marketers to take seriously consumer’s power to filter out or invite a brand into their attention space.
A positive review and taste of Terry O’Reilly’s book This I Know: Marketing Lessons from Under the Influence.
A Q+A with John Chen.
How chasing “relationships” with consumers has gone horribly wrong and a reminder of the basic principles of brand-management.
Learning from other people in business is essential to continuing your education.
Being busy is not always a good sign of productivity. This article makes a case for considered time management and especially thinking time. It also offers some steps to help you create thinking time in your schedule.
Storytelling is a vital tool in marketing. This article looks at some of the most successful brands and the stories they tell.
A really thought-provoking list of things you might not expect to nee in the person tasked with guiding your strategy.
It’s always good to hear some sound brand-building basics from someone who has actually used them to build many valuable businesses – here the famous Chef Wolfgang Puck gives his advice on building a brand.
Some great, simple but high impact things to change or remember when using Social media as a marketing environment.
A really great piece with practical advice on how to think through your communications and make them clear and useful.
And if you want some help with what she calls the “brand lens” (and what I call the Brand VP), then let me know!
Another great summary of key things to remember when you think (or re-think) your brand in 2014, and beyond…
A fabulous article from Fast Company (yet again!) about story-telling and how to approach social (and other) media in an era where you have to earn your right to be read and loved.
A great article touching on the shift from “perfect” to “real” brands, and how sharing your stories honestly and openly can really bring your values to life and help people – inside and outside your organisation – know you and love you for who you are.
A great reminder that the “simplest” things can work really hard for you if you’re prepared to think through them well.
Simply my favorite article about Branding ever. I love the straight-forwardness and the simplicity of it.
If you only read one article on this list, make it this one!
A really engaging case-study with great insights about both leadership and design.
Nice challenging OpEd about how hard it is to stay true to your brand.
Thought-provoking article on what really makes for a sustainable differentiator. I love the very last idea from Mats Lederhausen…
A great article on why it’s worth investing in your brand up-front.
In fact, there’s so much great advice on this truly impressive list of articles collated by Fast Company, it’s really worth reading them all!